Quality Function Deployment: QFD

Length - 3 Days

Workshop Overview

Courses are primarily conducted on-site at customer locations, engaging intact product development teams focused on achieving specific objectives. These sessions integrate live product and service initiatives to provide practical, real-world scenarios for analysis. Utilizing live data allows organizations to gain invaluable insights into Quality Function Deployment (QFD) and Voice of the Customer (VOC) processes, supplemented by timely consulting that addresses immediate challenges.

Students are required to complete an eight-hour online pre-training on QFD, designed by IMPACTure and follow our comprehensive model to achieve organizational effectiveness.

Course Objectives

• Define the components to QFD

• Understand the QFD planning process

• Know and demonstrate knowledge in how to collect the Voice of the Customer

• Identify the difference between a true customer need and a technical solution

• Analyze and define product specifications

• Calculate a QFD matrix

• Understand the critical focus within each of the four phases of a QFD process

• Identify and calculate all aspects involved in a four phase QFD process

• Calculate risk factors in the planning and controlling phases

• Evaluate scenarios and make recommendations for specific product and/or process designs

Course Content

• Introduction to Quality Function Deployment
  - Quality Function Deployment Defined
  - History
  - Time Lines
  - The Four Phases of QFD
  - QFD Principles
  - Potential of QFD
  - Organizational Impacts of QFD
  - Business Strategy
  - Improved Teamwork
  - Defined Product Development Process Planning a QFD Project
  - Project Management
  - Project Measures
  - Project Definition
  - The QFD Team’s Charter
  - QFD Team Effectiveness
  - List of Documentation and Materials
  - Time to Complete a QFD

• Voice of the Customer
  - The Kano Model
  - Kano’s Three Types of Quality
  - Going to the Gemba
  - Capturing the VOC
  - Needs vs. Features
  - Obtaining Customer Data
  - Voice of the Customer Table
  - Storing and Accessing Information
  - Building Rapport
  - Direct Mirroring
  - Crossover Mirroring
  - Matching Process Words
  - Representational Words

• QFD Tools
  - Affinity Diagrams
  - Tree Diagrams
  - Flow Charting
  - Failure Modes and Effects Analysis (FMEA) QFD Methodology

• The House of Quality
  - Product Planning
  - Customer Needs
  - Regulatory Requirements
  - Importance to the Customer
  - Customers’ Rating of the Competition
  - Technical Requirements
  - Direction of Improvement
  - Relationship Matrix
  - Importance Rating
  - Engineering Analysis
  - Target Values
  - Correlation Matrix
  - House of Quality
  - Analyzing the HOQ

• TRIZ: The Theory of Inventive Problem Solving
  - Reducing Product Contradictions
  - Thirty-nine Most Commonly Occurring Problems to Solve
  - The Forty Inventive Principles
  - Contradiction Matrix

• Beyond the HOQ
  - Pugh Concept Selection
  - Phase 2
  - Product Design
  - Phase 3
  - Process Planning
  - Phase 4
  - Production Planning
  - Phase 5
  - After Sales Service Plan